Istho
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Impact story

Istho

A Colombian operator in transport, logistics, and warehousing. With CINNCO they launched a strategic build: a business-aligned WMS — real-time inventory, warehouse execution, and a digital experience that supports their customers.

WMS

Core shaped around real operations

360°

Service, inventory & business continuity

Key

Technology as a core business process

The product

What the WMS enables for Istho

  • A warehouse and inventory backbone mapped to Istho’s processes — not a generic layer bolted onto the CEDI and logistics network.
  • Traceability and visibility that reinforce what Istho already promises: monitoring, secure warehousing, and coordinated teams.
  • Room to grow: new rules, clients, and volumes without being trapped by rigid off-the-shelf limits.
  • A coherent digital experience for everyone touching operations and service — fewer handoffs, clearer status and delivery signals.
  • Operational quality: tooling the team trusts as part of daily work, not a parallel shadow system.

Executive summary

Istho serves companies with transport, logistics, and warehousing; inventory accuracy and service reliability are central to customer value. After exhausting market solutions that never quite fit, the organization kicked off a strategic program with CINNCO: build a WMS as the core of the business — wired to operations, to the service promise, and to the digital experience of clients and partners. Technology shifts from a side cost to a core business process.

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The challenge

Running logistics and warehousing at scale created pressures that standard packages struggled to resolve:

  • Fatigue with market tools that could not fully reflect real processes, roles, and exceptions.
  • Risk that inventory, warehouse, and customer touchpoints depend on spreadsheets, chats, and misaligned systems.
  • Expectations for service quality and digital experience — visibility and responsiveness — without compromising security or continuity.
  • Need for a platform that can grow and adapt without traumatic rip-and-replace cycles every few years.

Why CINNCO

  • Custom product depth: we ground the work in warehouse, inventory, and chain realities before UI work begins.
  • End-to-end strategic delivery aligned to business priorities, not a generic software checklist.
  • Continuous evolution: treating the WMS as a living capability as clients, SLAs, and floor operations change.

The solution

We designed and built with Istho a WMS intended as the operational core:

  • Process models for storage, movements, and stock control aligned with the CEDI and network.
  • Workflows and data that underpin the service promise — less guesswork internally, better inputs for customer-facing experience.
  • Architecture and delivery practices that support iteration: integrations, reporting, and improvements without long vendor lock-in.
  • UX tuned for logistics and admin teams — adoption as a goal, not an afterthought.

Impact & results

Impact

  • A proprietary logistics core shaped for Istho instead of forcing the business into foreign ERP/WMS molds.
  • A stronger foundation for service quality with inventory and operations in one coherent frame.
  • A more dependable digital experience for customers and stakeholders who rely on visibility and execution.
  • An organizational shift: technology as part of the strategic process, not a reactive patch.

Looking ahead

We continue evolving the WMS and digital capabilities with Istho: integrations, warehouse-flow optimization, and customer experience as operations grow across Antioquia and the partner ecosystem.

“We went from being exhausted by off-the-shelf options to owning our core — technology is now a key business process, not an afterthought.”

— Istho

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